Audience analytic for DIGITAL SIGNAGE
Increase the efficiency of advertising on any DS screen by collecting key information about viewers: number of viewers, their gender, age group and emotions, attention time. Make each ad personal by showing targeted commercials. Check the statistics online anytime and anywhere you need it.
HelioSeer and its partners, affiliates and/or associates, provide solutions that integrate facial detection and face analysis software. HelioSeer is a completely anonymous solution: it doesn’t store any images and doesn’t record video. HelioSeer doesn’t collect any personal information of an individual.1. How HelioSeer works
1.1. The video is analyzed on the device and then immediately deleted. No image or video are sent to HelioSeer server.
1.2. The software uses real time computer vision algorithms and images from the camera to:
1.3. The software uses video images to get such numeric indicators as the current number of viewers, their gender, age group and attention time. Personal information though remains fully anonymous:
1.4. HelioSeer shall not be considered to be a video surveillance system since it does not record any video files.
2. Anonymity of the Data
2.1. HelioSeer doesn’t record any personal information of an individual.
2.2. There are two possible utilizations of data produced by the system: